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FREE Contractor Marketing Course 2023 + How to Grow a Contracting Business

Welcome to the top-rated Contractor Marketing Course! Are you ready to learn how to grow your contracting business with online marketing? We have grown 500+ businesses with online marketing! Learn our exact marketing strategies in our free course below!

Scroll down and watch our FREE Contractor Marketing Course (perfect for every type of contracting business owner)! If you prefer lecture-based course modules, you can enroll in this same course on Udemy at:

FREE Contractor Marketing Course

#1 – Contractor Marketing Course – Introduction

AdsManaged.co is the #1 rated Contractor Marketing Agency! Learn how we implement contractor marketing services for all our clients and copy our advertising strategies for your own contractor business!

What Type of Contractor Businesses Do These Marketing Strategies Work For?

As the #1 contractor marketing agency online, we have worked with every type of contractor and this course content applies to them all! We have implemented this contractor marketing plan for:

#2 – Contractor Marketing Course – Google Ads

Google Ads are an instant ROI marketing option as you can make your business appear at the top of Google search results for your main target keywords. The top 3 search results in Google get over 50% of all clicks and typically those top 3 search results are all Google Ads!

Our latest client is getting an 8.93x return on Google ad spend. We turned $2,639 in Google Ad spend into $23,573 in sales last month, just by creating Google Ads with great ad copy paired with high-intent keywords.

High-Intent Keywords: Search terms users input into Google search that indicate a higher
likelihood they will take a particular business action. These are transactional keywords and users with an intent to buy. For example:

  • “XYZservice XYZcity” (e.g. “roof repair Miami”)
  • “buy XYZ” (e.g. “buy car insurance”)
  • “XYZservice near me” (e.g. “water damage repair near me”)
  • “best XYZservice ZipCode” (e.g. “best carpet cleaning service 90210”)
  • “XYZbrand discount code” (e.g. “Carhartt discount code”)

#3 – Contractor Marketing Course – SEO

Using these Search Engine Optimization strategies, we recently increased traffic for a client from 100 visitors per month to over 130,000 organic visitors:

  1. Writing keyword-targeted content on your website.
  2. Obtaining backlinks to your website (e.g. a hyperlink to your website referred by another
    higher authority website, such as Forbes.com).
  3. Optimizing your website’s technical SEO, mobile friendliness, and website speed (e.g. install
    a caching plugin).
Why SEO for Contractors?

Search engine optimization alone can get your website ranking #1 for relevant Google search results (e.g. your main target keywords). SEO results in higher “organic traffic”, i.e. website traffic coming from users who found your website ranking high in search results for your target keywords.

SEO is a long-term marketing strategy for increasing your website’s organic traffic, while Google Ads are an instant ROI by paying to appear at the top of search results. Before you start creating keyword-targeted content on your website, you will need to find
your target keywords via keyword research.

  • Create a list of phrases your potential customers would search for in Google.
  • For example, “XYZservice in XYZcity”, “buy XYZproduct”, “XYZservice LocalZipCode”.
  • Your goal is to find keywords with a HIGH search volume and LOW keyword difficulty (KD). We use the free keyword research tool offered by Ahrefs.com at: ahrefs.com/keyword-generator

#4 – Contractor Marketing Course – Facebook Ads

When someone navigates to your website, but doesn’t take any action (e.g. submit your
contact form, make a purchase, etc.), this potential lead isn’t lost forever. We can retarget
these warm audiences (i.e. clicks to your website) via Facebook Ads and Instagram Ads!

People are busy, so multiple ad touchpoints where they consume content are crucial (i.e.
social media).

On average, a consumer needs to see and/or engage with your brand 7-8 times before they take action!

Our most recent Facebook Ads / Instagram Ads client is averaging a 5.4x return on ad spend and increased their revenue from $20,000 to $130,000 per month! Here’s our strategy:

#5 – Contractor Marketing Course – Brand Awareness

Remember what I’ve said… People are busy, so multiple touchpoints where they consume
content are crucial (e.g. on social media).

On average, a consumer needs to see and/or engage with your brand 7-8 times before they take action!

Don’t depend on your website, SEO, Google Ads, and Facebook Ads alone! Increase your brand awareness by creating profiles on relevant business platforms and social media marketing platforms.

Contractor Marketing 70-20-10 Rule

We follow the 70-20-10 Rule for creating content on social media. The 70-20-10 rule is a social media content strategy that suggests dividing your social media content into three categories:

  • 70% of your content should be informative, provide value, or be entertaining (for example, memes and funny videos get the highest engagement for our clients)
  • 20% of your content should be shared from others (e.g. reposting/sharing other brands relevant content on your social media channels)
  • 10% of your content should be promotional (i.e. selling your product/service)

The idea behind this rule is to provide a balanced mix of content to your audience that keeps them engaged and interested in your brand, without overwhelming them with self-promotion.

Contractor Marketing Course Notes PDF

Click here to download our Contractor Marketing Course Notes PDF.

The #1 Rated Contractor Marketing Agency

AdsManaged.co is the #1 rated digital marketing company in 800+ USA cities! Continue learning our contractor marketing strategies in our latest blog post “Top 8 Contractor Marketing Ideas“.

Ready for your FREE CONSULTATION with the best contractor marketing agency? Click the button below to schedule your call today!

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